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If ever there was a time to get fans personalised football mugs, it is when they could be among the very first to own something associated with a new star who has just signed for their club.
The summer may have been dominated by the Euros and another England hard luck story in the penalty shoot-out, but the transfer market is now in full swing and while the financial impact of the pandemic means players aren’t quite swapping clubs with the regularity of previous seasons, there have still been some big names preparing to start life in a different coloured shirt.
At the moment, Manchester United lead the way with England winger Jadon Sancho swapping the yellow and black of Borussia Dortmund for Mancunian red, the player himself having once played for the blues across town before opting to fast-track his career development in Germany.
If Sancho will add attacking flair to the team, Rapahel Varane arrives from Real Madrid as the world class centre back the team has been crying out for.
Either of these players could look great on a personalised mug - and United are expected to add one or two more players in this window.
Across town, Manchester City have yet to sign anyone, but have made a £100 million bid for Jack Grealish and are keen to prise Harry Kane away from Spurs, so two of England’s star men could soon be lining up in sky blue.
Signings are also awaited from Chelsea and Liverpool, with the European Champions potentially looking elsewhere for a new striker after a bid for Romelu Lukaku was turned down by Inter.
Leicester may have quietly pulled off another masterstroke by picking up midfielder Boubakary Soumere from French champions Lille, while Arsenal fans will hope defender Ben White is worth the £50 million the club paid Brighton.
With nearly a month to go, activity is bound to hot up soon, so whoever the football fan in your life supports, there could soon be a new face in the team photo - and on a personalised mug.